Why The Good Guys Finish Last

1. Dopamine is released during emotional highs and lows—making toxic love chemically addictive (Neurobiology of Love, 2020).

2. Pew Research (2023): 63% of single men report frustration with dating, often citing being “too nice” as the reason.

3. “When we’re used to emotional inconsistency, we crave it—even when it’s painful.” — Dr. Amir Levine, Attached

4. Study: University of Guelph found women rate “nice guys” as ideal for long-term relationships—but often pursue more dominant partners in real life (Psychology Today, 2021).